Fender’s new guitar-learning platform can teach beginners to play a song in minutes

Guitar maker Fender has just debuted Fender Play, a new guitar lessons web platform and iOS app aimed at getting beginners hooked with visual, bite-sized tutorials. New users can sign up for a free, 30-day trial at the Fender Play website. After that trial, you’ll have to pay $19.99 per month to keep learning.

This is not the first digital tool Fender has introduced for playing guitar (others include Riffstation, which displays chord tabs for your favorite songs, and a guitar tuner app), but it is the first they’ve designed specifically for introductory-level players.

Fender Play is a video-centric learning platform that eschews traditional theory-based lessons in favor of instructor-guided videos. When a user signs up, they will answer a variety of questions about the musical styles and instruments they prefer, which will then generate a customized curriculum. Fender Play’s song-based method of learning will teach core technique, but alongside visual lessons with instructors showing you how to play your favorite songs. The goal is not to trudge though theory and basics, but pick it up while an instructor teaches you a Foo Fighters or Stone Temple Pilots tune. Fender says this micro-learning method will keep beginners engaged, and allow them to master chords and riffs in minutes.

Fender’s wave of digital apps and other compliments to its instrument lineup began in 2015, when the company hired well-known music tech leader Ethan Kaplan as chief digital products officer. At the time, CEO Andy Mooney told TechCrunch there would be a conscious shift to use technology in order to mitigate “the journey from being a beginner to intermediate to being an advanced player.”

Sales of electric guitars have dropped in the past decade, from about 1.5 million annually to around 1 million, and of those who decide to learn the instrument, about 90 percent give up in the first year. While all this can be attributed in part to the current dearth of guitar in popular music, another, perhaps more important reason is that learning guitar is simply different from learning other instruments. A study published by University of California Press in 2012 found that reading music is harder for guitar players because any given note on a guitar can be played on different strings. Because of this, they say “guitarists are faster to recognize chords from familiar viewpoints, like when they are watching themselves or another guitarist play a chord.” Fender’s approach falls in line with these findings, and is also supported by the educational advisors who helped build Fender Play’s curriculum.

It’s fair to note that while Fender Play is not the first to utilize this method — other services, like Guitar Tricks and JamPlay offer a similar education style — it’s, well, got the cachet of being by Fender, and the platform and videos are also decidedly more splashy and modern-looking. And you might’ve forgotten, but Apple’s GarageBand on the Mac has some built-in instrument lessons, too.

Fender Play is available in the US, UK, and Canada.

 

Source:  TheVerge.com

Calling all instruments and vocalist who just like music, “The new artist”.

What can we talk about on my page to keep you and other new artist coming back for more. First step I think you the new artist should submit a video performance. And allow your peers to view it and give feedback. Let’s talk about better ways to practice and what work for you and others on certain thing in your routines you or others may have or may have not used.  In turn this will be fun watching each other grow and develop into an music artist. Record anywhere I think that will bring out our best creativity. If you send it I promise I will post good or bad so look at your video yourself and be sure you want it posted.  Let the musicianship begin.

The Harp Guitar a piece of History.

You don’t see too many harp guitars in use. They’re somewhat rare.

A harp guitar can easily be described as basically a combination of the harp and the guitar, with several more strings than what you’re accustomed to seeing on a normal acoustic guitar. With a history dating back over two centuries, the harp guitar is unique. The American version is known for its hollow arms, double necks and/or harp-like frame, accommodating extra bass strings.

Back in the early 1900s, the Gibson Mandolin-Guitar Company in Kalamazoo, Michigan, made harp guitars. One model, from 1919 for example, is a sixteen course style instrument with a spruce top and birch back/sides. GIbson made four styles of harp guitars from about 1903 thru the 1920s.

What makes a guitar a harp guitar? It looks like a guitar, but can have several “floating” unstopped strings that can be used for individual plucking. Typically, there’s at least one unfretted string off the main fretboard, played as an open string.

There are acoustic versions of the harp guitar as well as electric ones.

Did you know Alaska Specialty Woods offers the best grade dyer harp guitar boards made from non-figured Sitka Spruce? These boards are cut from a tree that blew down prior to 1963. With a nice grain and some occasional bear claw starts, this wood helps make for a stunning harp guitar look.